When the sun comes out, so does the demand for ice cream, so it is essential to know how to display your stock in the right way. From the design and size to the flavours, here’s what you should know about displaying your ice cream.
Which type of freezer to get
The type of freezer you buy depends on how big the demand is in your establishment. A simple countertop freezer, which usually only holds a handful of tubs, may be the way to go if you are just getting started or need to sell from a small area. Cinemas and small cafes often use this type of freezer when they have a steady flow of customers wanting to make a purchase but demand isn’t very heavy.
A chest freezer is a wise purchase for those wanting to sell multiple flavours. They look much more professional than other varieties and allow customers to see the full product made in front of their eyes. You may also want to look into the ventilated designs if you expect to be busy as this helps to keep the contents colder, even when cold air is escaping.
The selection of ice cream that you wish to stock should also influence which design you choose. If you want to stick to the popular flavours, a relatively small machine may work. However, with more people choosing healthy varieties, it may be worth looking to stock up on some “fre e from” favourites, too.
Looking after your freezer
You should always make sure that your display freezer is well maintained, not only to ensure safe storage of the ice cream, but to maintain the storage unit itself. Customers are much less likely to purchase ice cream from a freezer that looks unkempt, so it is in your interest to do all you can to keep it looking as good as new. Models with glass fronts, such as those found at https://www.fridgefreezerdirect.co.uk/glass-door-refrigeration/single-glass-door-freezers, should always be free from streaks to allow a clear view for potential customers.
Whilst some freezers may be expensive, you must think about your potential return when purchasing. This is especially relevant in the summer months, when the demand usually increases significantly. You should also consider your location before deciding which is the best freezer for you.